Strategy

We understand your market, proposition and growth objectives to identify where the strongest commercial opportunities exist and how best to pursue them.

Technology

We use data, sales intelligence and technology to identify, research and prioritise the organisations, opportunities and decision-makers most worth engaging.

People

Our experienced UK-based team turns intelligence into action, creating credible conversations, qualified meetings and valuable commercial relationships.

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Technology-Enabled Strategic Business Development

Magnetic Business Development is a UK-based strategic business development company helping B2B organisations identify opportunities, build qualified sales pipelines and develop relationships with senior decision-makers.

Established in 2005, we combine commercial strategy and experienced human engagement with data, sales intelligence and technology to identify where the strongest opportunities exist, and turn that intelligence into action.

Our UK-based business development team works as an extension of your organisation, using professional telephone outreach, email and LinkedIn to create credible conversations, qualified meetings and valuable commercial relationships.

Whether you need an outsourced business development team, B2B lead generation, sales pipeline development, strategic consultancy or support entering a new market, Magnetic provides the strategy, technology and people to turn prospects into opportunities and opportunities into growth.

Technology enables smarter business development. People create the relationships that turn opportunity into business.

MAGNETIC BD SERVICES

Strategic Business Development

B2B Outreach & Lead Generation

Sales Intelligence & Market Targeting

Strategic Partnerships

Industry Engagement & Round Tables

Sales Strategy & Training

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Magnetic BD Brochure

What Our Clients Say About Working With Us

I’ve had the pleasure of working with Ebony and her outstanding team at Magnetic BD for over Six years now, and during this time they have become an indispensable strategic partner. We have worked through many strategic builds together, and all projects have been engaging a specific industry/sector looking to identify a need(s) and then developing and deploying a solution.

Throughout our collaboration, Ebony has consistently demonstrated a unique strategic vision – she has a rare ability to spot opportunities others overlook and to bring clarity and direction to complex business development challenges. Her insight has played a key role in strengthening our position, particularly within the fire and built environment sectors.

The Magnetic BD team exemplify professionalism and commitment. They go above and beyond to deliver qualified, on-target new business meetings and are experts at managing sales pipelines and progressing opportunities through to conversion. Their structured, intelligent approach to lead qualification and business development has added significant value to our organisation.

It is more than fair to say, the strategic marketing direction and prospecting delivery has been nothing short of exceptional, and Ebony Varney is a master at leading the way to organic growth opportunities.

I would not hesitate in recommending Ebony and the Magnetic BD team to any business seeking a smart, results-driven partner to support their growth journey.

Daniel Harwood - Managing Director, Consort Insurance (Part of SRG Group)

I’ve had the pleasure of working with Ebony Varney and the team at Magnetic Business Development, and Global team and I can’t recommend them highly enough.

Ebony brings a rare blend of strategic insight, genuine integrity, and an exceptional ability to build meaningful relationships. Her deep understanding of sales and marketing — particularly within the built environment and fire safety sectors — sets her apart as a true industry leader. She doesn’t just talk strategy; she delivers results, turning vision into action and opportunity into long-term success.

Magnetic BD consistently goes above and beyond. Their UK-based team is highly professional and laser-focused on generating high-quality, qualified leads that convert. What really stands out is their personalised, thoughtful approach — they take the time to truly understand each client’s goals, then work collaboratively to exceed them.

Whether you’re a private sector company looking to expand your reach, or a public sector organisation in need of trusted engagement, Ebony and Magnetic BD are the partners you want in your corner. Their work speaks for itself — results-driven, relationship-led, and always with the highest standards of professionalism.

Andrew Cooper - Group Managing Director, Global HSE

This is the first time we have engaged with an external provider to assist us with sales calls and marketing. From day 1 I have been impressed by the professionalism and competence of the team, they have made the onboarding process easy to understand and more importantly they were able to accommodate our availability and timings, we are a decontamination company so in the present public health emergency our time is continually under pressure.

We have particularly enjoyed engaging with the team and find them very responsive when it comes to communications and targeting of different sectors as the demand for our product moves about.

I would certainly be happy to recommend Ebony and the team at Magnetic BD as a valuable resource for any organisation.

Stuart White, Sanondaf UK

The decision to outsource our business development process was a difficult one to make however the team at Magnetic Business Development have supported the Crown Highways business in opening lots of doors in the short time we’ve been working them. The increased exposure to new and old clients will stand Crown Highways in good stead as we work to grow our business in 2020. The team at Magnetic BD are professional, easy to work with and have worked tirelessly to arrange meeting opportunities for our team to show what services our company has to offer.

Mike Dale, Managing Director Crown Highways

We have been thoroughly impressed with the results that Magnetic BD have produced for us, ever since we started working with them. Friendly team who have all adapted to our rather niche industry – would highly recommend them to any business requiring support with their sales function.

Daniel Callaghan, Head of Sales, United Legal Assistance

Ebony and her team were great to deal with, proactive and provided us with a fantastic web site which really represents W2E-UK LTD as a growing business within the waste and energy sectors.

Antony Smith, W2E UK

Ebony and her team work in such a way that they are a joined-up extension to our in-house sales function. Their approach in creating new leads is ultra-professional. Ebony knows her business, she loves marketing and, even more so, helping her clients win new business.

Neal James, Managing Director, Panthera Group

Our new site looks great and we are more than pleased with the layout. Magnetic BD also refreshed our existing logo. I would highly recommend Magnetic BD and will continue to work with them for many years to come.

Andrew Burn, Sales Director

“MagneticBD are a pleasure to work with and have produced consistent results for us over the past couple of years. A great asset to any company that requires professional assistance in business development. Would happily recommend.”

Daniel Callaghan - Head of Sales, United Legal Assistance

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Global Relationships

If you are an overseas business looking to forge business relationships in the UK, we are well placed to connect you. We can advise you on the pitfalls to avoid and work with you to efficiently identify ideal partners to do business with.

We are also able to assist in making introduction, beginning initial conversations; arranging meetings and in some instances, we can even assist with negotiations.