WHAT WE DO
We help ambitious businesses accelerate growth by identifying and attracting valuable strategic relationships that align with commercial or purpose-led objectives.
WHY WE DO IT
We’re passionate about helping businesses grow by creating meaningful connections, opening doors to opportunity, and driving long-term commercial success.
WHO WE ARE
Strategic thinkers, persuasive communicators, and expert sales and marketing professionals who turn insight into action by securing high-value opportunities through relationship-led initiatives.
Accelerate Sustainable Growth – Build a Predictable Pipeline of Commercial Opportunities
Magnetic Business Development helps organisations in technical, professional and regulated sectors build meaningful relationships with senior decision-makers and create consistent commercial opportunities.
Through structured outbound engagement and strategic campaign management, we help our clients secure high-quality meetings and develop stronger, more predictable pipelines.
Unlike traditional outsourced call centres, our approach focuses on relationship-led engagement, intelligent targeting and commercial outcomes.
A Different Kind of Business Development Partner
Many organisations initially look for outsourced lead generation or telemarketing support.
What they quickly discover is that meaningful business development requires more than simply making calls.
Magnetic Business Development operates as a strategic outbound business development partner, combining structured outreach with strategic campaign management and relationship-led engagement.
Our work focuses on building meaningful conversations with the right organisations and helping our clients develop a predictable pipeline of commercial opportunities.
This approach is particularly effective in complex markets where credibility, trust and professional engagement are essential.
A Strategic Partner for Business Growth
Many organisations recognise the importance of proactive business development but struggle to maintain consistent outreach alongside day-to-day operations.
Internal teams are often focused on delivery, while founders and leadership teams may not have the time to consistently develop new relationships.
Magnetic Business Development provides a structured outbound capability that allows organisations to maintain consistent engagement with their target market while continuing to focus on running and growing their business.
Our Philosophy
“In complex markets, people buy from people. Successful business development comes from consistent engagement and trusted relationships, not simply emails or automated outreach.”
Ebony Varney
Founder & CEO
Who We Work Best With
Magnetic Business Development works best with organisations that value professional relationship-building and long-term commercial growth.
Our approach is particularly effective for businesses operating in complex or specialist markets where credibility and trust are essential.
We frequently support organisations targeting:
• multi-site property owners
• property portfolio managers
• facilities management organisations
• housing associations and local authorities
• asset owners responsible for large estates
• specialist contractors and consultants
In many of these markets, one successful relationship can unlock opportunities across dozens or even hundreds of sites.
MAGNETIC BD SERVICES
I’ve had the pleasure of working with Ebony and her outstanding team at Magnetic BD for over five years now, and during this time they have become an indispensable strategic partner. We have worked through many strategic builds together, and all projects have been engaging a specific industry/sector looking to identify a need(s) and then developing and deploying a solution.
Throughout our collaboration, Ebony has consistently demonstrated a unique strategic vision – she has a rare ability to spot opportunities others overlook and to bring clarity and direction to complex business development challenges. Her insight has played a key role in strengthening our position, particularly within the fire and built environment sectors.
The Magnetic BD team exemplify professionalism and commitment. They go above and beyond to deliver qualified, on-target new business meetings and are experts at managing sales pipelines and progressing opportunities through to conversion. Their structured, intelligent approach to lead qualification and business development has added significant value to our organisation.
It is more than fair to say, the strategic marketing direction and prospecting delivery has been nothing short of exceptional, and Ebony Varney is a master at leading the way to organic growth opportunities.
I would not hesitate in recommending Ebony and the Magnetic BD team to any business seeking a smart, results-driven partner to support their growth journey.
I’ve had the pleasure of working with Ebony Varney and the team at Magnetic Business Development, and Global team and I can’t recommend them highly enough.
Ebony brings a rare blend of strategic insight, genuine integrity, and an exceptional ability to build meaningful relationships. Her deep understanding of sales and marketing — particularly within the built environment and fire safety sectors — sets her apart as a true industry leader. She doesn’t just talk strategy; she delivers results, turning vision into action and opportunity into long-term success.
Magnetic BD consistently goes above and beyond. Their UK-based team is highly professional and laser-focused on generating high-quality, qualified leads that convert. What really stands out is their personalised, thoughtful approach — they take the time to truly understand each client’s goals, then work collaboratively to exceed them.
Whether you’re a private sector company looking to expand your reach, or a public sector organisation in need of trusted engagement, Ebony and Magnetic BD are the partners you want in your corner. Their work speaks for itself — results-driven, relationship-led, and always with the highest standards of professionalism.
This is the first time we have engaged with an external provider to assist us with sales calls and marketing. From day 1 I have been impressed by the professionalism and competence of the team, they have made the onboarding process easy to understand and more importantly they were able to accommodate our availability and timings, we are a decontamination company so in the present public health emergency our time is continually under pressure.
We have particularly enjoyed engaging with the team and find them very responsive when it comes to communications and targeting of different sectors as the demand for our product moves about.
I would certainly be happy to recommend Ebony and the team at Magnetic BD as a valuable resource for any organisation.
The decision to outsource our business development process was a difficult one to make however the team at Magnetic Business Development have supported the Crown Highways business in opening lots of doors in the short time we’ve been working them. The increased exposure to new and old clients will stand Crown Highways in good stead as we work to grow our business in 2020. The team at Magnetic BD are professional, easy to work with and have worked tirelessly to arrange meeting opportunities for our team to show what services our company has to offer.
We have been thoroughly impressed with the results that Magnetic BD have produced for us, ever since we started working with them. Friendly team who have all adapted to our rather niche industry – would highly recommend them to any business requiring support with their sales function.
Ebony and her team were great to deal with, proactive and provided us with a fantastic web site which really represents W2E-UK LTD as a growing business within the waste and energy sectors.
Ebony and her team work in such a way that they are a joined-up extension to our in-house sales function. Their approach in creating new leads is ultra-professional. Ebony knows her business, she loves marketing and, even more so, helping her clients win new business.
Our new site looks great and we are more than pleased with the layout. Magnetic BD also refreshed our existing logo. I would highly recommend Magnetic BD and will continue to work with them for many years to come.
“MagneticBD are a pleasure to work with and have produced consistent results for us over the past couple of years. A great asset to any company that requires professional assistance in business development. Would happily recommend.”
Global Relationships
If you are an overseas business looking to forge business relationships in the UK, we are well placed to connect you. We can advise you on the pitfalls to avoid and work with you to efficiently identify ideal partners to do business with.
We are also able to assist in making introductions and beginning initial conversations; arranging meetings and in some instances we can even assist with negotiations.
Magnetic Graphic Design Services
