WHAT WE DO

We help ambitious organisations accelerate growth and deliver purposeful initiatives by building strategic relationships aligned to their commercial and wider objectives.

WHY WE DO IT

We’re passionate about helping organisations grow and deliver purposeful initiatives by building meaningful connections that open doors to opportunity and create lasting impact.

WHO WE ARE

Strategic thinkers, persuasive communicators, and expert sales and marketing professionals who turn insight into action by building relationships that drive high-value opportunities and purposeful initiatives.

We Are Hiring – Apply Here!

Strategic Conversations – Trusted Relationships – Lasting Outcomes

We are a strategic growth consultancy for organisations operating in complex, high-value, and regulated sectors. Through our UK-based outreach team, we open and develop relationships with senior decision-makers and key stakeholders, creating commercially valuable opportunities and purpose-led partnerships that are difficult to reach through conventional approaches.

A Different Kind of Strategic Partner

Our approach is built on relationship-led engagement, crystal clear value propositions, intelligent targeting and meaningful outcomes that require far more than simply making phone calls. Magnetic Business Development combines structured telephone, email and LinkedIn outreach with strategic execution to open and develop meaningful conversations with the right organisations. This approach is particularly effective in complex markets where credibility, trust and professional engagement are essential. We also create carefully curated seminars and roundtables that bring together senior decision-makers, enabling informed discussion, shared insight and the development of relationships that lead to lasting commercial and purpose-led outcomes.

MAGNETIC BD SERVICES

Strategic Outreach

Strategic Partnerships

Data Insight & Market Targeting

Marketing Communications

Industry Events & Round Tables

Sales Training

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Magnetic BD Brochure

I’ve had the pleasure of working with Ebony and her outstanding team at Magnetic BD for over five years now, and during this time they have become an indispensable strategic partner. We have worked through many strategic builds together, and all projects have been engaging a specific industry/sector looking to identify a need(s) and then developing and deploying a solution.

Throughout our collaboration, Ebony has consistently demonstrated a unique strategic vision – she has a rare ability to spot opportunities others overlook and to bring clarity and direction to complex business development challenges. Her insight has played a key role in strengthening our position, particularly within the fire and built environment sectors.

The Magnetic BD team exemplify professionalism and commitment. They go above and beyond to deliver qualified, on-target new business meetings and are experts at managing sales pipelines and progressing opportunities through to conversion. Their structured, intelligent approach to lead qualification and business development has added significant value to our organisation.

It is more than fair to say, the strategic marketing direction and prospecting delivery has been nothing short of exceptional, and Ebony Varney is a master at leading the way to organic growth opportunities.

I would not hesitate in recommending Ebony and the Magnetic BD team to any business seeking a smart, results-driven partner to support their growth journey.

Daniel Harwood - Managing Director, Consort Insurance (Part of SRG Group)

I’ve had the pleasure of working with Ebony Varney and the team at Magnetic Business Development, and Global team and I can’t recommend them highly enough.

Ebony brings a rare blend of strategic insight, genuine integrity, and an exceptional ability to build meaningful relationships. Her deep understanding of sales and marketing — particularly within the built environment and fire safety sectors — sets her apart as a true industry leader. She doesn’t just talk strategy; she delivers results, turning vision into action and opportunity into long-term success.

Magnetic BD consistently goes above and beyond. Their UK-based team is highly professional and laser-focused on generating high-quality, qualified leads that convert. What really stands out is their personalised, thoughtful approach — they take the time to truly understand each client’s goals, then work collaboratively to exceed them.

Whether you’re a private sector company looking to expand your reach, or a public sector organisation in need of trusted engagement, Ebony and Magnetic BD are the partners you want in your corner. Their work speaks for itself — results-driven, relationship-led, and always with the highest standards of professionalism.

Andrew Cooper - Group Managing Director, Global HSE

This is the first time we have engaged with an external provider to assist us with sales calls and marketing. From day 1 I have been impressed by the professionalism and competence of the team, they have made the onboarding process easy to understand and more importantly they were able to accommodate our availability and timings, we are a decontamination company so in the present public health emergency our time is continually under pressure.

We have particularly enjoyed engaging with the team and find them very responsive when it comes to communications and targeting of different sectors as the demand for our product moves about.

I would certainly be happy to recommend Ebony and the team at Magnetic BD as a valuable resource for any organisation.

Stuart White, Sanondaf UK

The decision to outsource our business development process was a difficult one to make however the team at Magnetic Business Development have supported the Crown Highways business in opening lots of doors in the short time we’ve been working them. The increased exposure to new and old clients will stand Crown Highways in good stead as we work to grow our business in 2020. The team at Magnetic BD are professional, easy to work with and have worked tirelessly to arrange meeting opportunities for our team to show what services our company has to offer.

Mike Dale, Managing Director Crown Highways

We have been thoroughly impressed with the results that Magnetic BD have produced for us, ever since we started working with them. Friendly team who have all adapted to our rather niche industry – would highly recommend them to any business requiring support with their sales function.

Daniel Callaghan, Head of Sales, United Legal Assistance

Ebony and her team were great to deal with, proactive and provided us with a fantastic web site which really represents W2E-UK LTD as a growing business within the waste and energy sectors.

Antony Smith, W2E UK

Ebony and her team work in such a way that they are a joined-up extension to our in-house sales function. Their approach in creating new leads is ultra-professional. Ebony knows her business, she loves marketing and, even more so, helping her clients win new business.

Neal James, Managing Director, Panthera Group

Our new site looks great and we are more than pleased with the layout. Magnetic BD also refreshed our existing logo. I would highly recommend Magnetic BD and will continue to work with them for many years to come.

Andrew Burn, Sales Director

“MagneticBD are a pleasure to work with and have produced consistent results for us over the past couple of years. A great asset to any company that requires professional assistance in business development. Would happily recommend.”

Daniel Callaghan - Head of Sales, United Legal Assistance

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Global Relationships

If you are an overseas business looking to forge business relationships in the UK, we are well placed to connect you. We can advise you on the pitfalls to avoid and work with you to efficiently identify ideal partners to do business with.

We are also able to assist in making introductions and beginning initial conversations; arranging meetings and in some instances we can even assist with negotiations.