WHAT WE DO
We help ambitious businesses accelerate growth by identifying and attracting valuable strategic relationships that align with commercial or purpose-led objectives.
WHY WE DO IT
We’re passionate about helping businesses grow by creating meaningful connections, opening doors to opportunity, and driving long-term commercial success.
WHO WE ARE
Strategic thinkers, persuasive communicators, and expert sales and marketing professionals who turn insight into action by securing high-value opportunities through relationship-led initiatives.
Accelerating Sustainable Growth
Magnetic Business Development is a global sales enablement agency and UK-based outbound call centre supporting ambitious founders and growth-focused organisations. We specialise in AI-supported, human-led outreach that creates meaningful conversations, builds trust, and unlocks high-quality commercial opportunities.
We help founders clarify their ideal customers, refine their messaging, and design targeted outreach strategies that resonate. Acting as a seamless extension of your organisation, we identify strategic stakeholders and hold thoughtful, brand-aligned conversations on your behalf.
Our relationship-led methodology generates warm, qualified meetings and consistent pipeline momentum, whether you’re entering new markets, expanding into new sectors, or strengthening your sales function.
With experience across professional services, technology, FinTech, engineering, insurance, manufacturing, fire safety and property-related services, we support complex B2B environments where credibility matters. Remote-first and globally capable, Magnetic BD is built for founders who want real conversations, real relationships, and real results.
Core Services
Every service is designed to help our clients achieve measurable, sustainable growth. Whether you need strategic direction, targeted outreach, or support turning opportunities into long-term relationships, we tailor our approach to realise your commercial objectives.
Human-Led Lead Generation & Outbound Prospecting
We build qualified pipelines through intelligent, relationship-led outreach. Our team holds thoughtful, brand-aligned conversations with senior decision-makers to open doors, build trust, and secure high-quality meetings.
Targeted Outreach & Stakeholder Engagement
We identify and engage your ideal customers, creating meaningful commercial conversations with the people who influence, specify, or purchase your services.
Industry Event Support
We maximise event ROI through audience planning, targeted outreach, and structured follow-up that converts interest into genuine commercial opportunities.
Online Sales Training & Founder Support
We provide practical training that strengthens prospecting confidence and capability, including messaging refinement, ICP clarity, and proven conversation frameworks.
MAGNETIC BD SERVICES
I’ve had the pleasure of working with Ebony and her outstanding team at Magnetic BD for over five years now, and during this time they have become an indispensable strategic partner. We have worked through many strategic builds together, and all projects have been engaging a specific industry/sector looking to identify a need(s) and then developing and deploying a solution.
Throughout our collaboration, Ebony has consistently demonstrated a unique strategic vision – she has a rare ability to spot opportunities others overlook and to bring clarity and direction to complex business development challenges. Her insight has played a key role in strengthening our position, particularly within the fire and built environment sectors.
The Magnetic BD team exemplify professionalism and commitment. They go above and beyond to deliver qualified, on-target new business meetings and are experts at managing sales pipelines and progressing opportunities through to conversion. Their structured, intelligent approach to lead qualification and business development has added significant value to our organisation.
It is more than fair to say, the strategic marketing direction and prospecting delivery has been nothing short of exceptional, and Ebony Varney is a master at leading the way to organic growth opportunities.
I would not hesitate in recommending Ebony and the Magnetic BD team to any business seeking a smart, results-driven partner to support their growth journey.
I’ve had the pleasure of working with Ebony Varney and the team at Magnetic Business Development, and Global team and I can’t recommend them highly enough.
Ebony brings a rare blend of strategic insight, genuine integrity, and an exceptional ability to build meaningful relationships. Her deep understanding of sales and marketing — particularly within the built environment and fire safety sectors — sets her apart as a true industry leader. She doesn’t just talk strategy; she delivers results, turning vision into action and opportunity into long-term success.
Magnetic BD consistently goes above and beyond. Their UK-based team is highly professional and laser-focused on generating high-quality, qualified leads that convert. What really stands out is their personalised, thoughtful approach — they take the time to truly understand each client’s goals, then work collaboratively to exceed them.
Whether you’re a private sector company looking to expand your reach, or a public sector organisation in need of trusted engagement, Ebony and Magnetic BD are the partners you want in your corner. Their work speaks for itself — results-driven, relationship-led, and always with the highest standards of professionalism.
This is the first time we have engaged with an external provider to assist us with sales calls and marketing. From day 1 I have been impressed by the professionalism and competence of the team, they have made the onboarding process easy to understand and more importantly they were able to accommodate our availability and timings, we are a decontamination company so in the present public health emergency our time is continually under pressure.
We have particularly enjoyed engaging with the team and find them very responsive when it comes to communications and targeting of different sectors as the demand for our product moves about.
I would certainly be happy to recommend Ebony and the team at Magnetic BD as a valuable resource for any organisation.
The decision to outsource our business development process was a difficult one to make however the team at Magnetic Business Development have supported the Crown Highways business in opening lots of doors in the short time we’ve been working them. The increased exposure to new and old clients will stand Crown Highways in good stead as we work to grow our business in 2020. The team at Magnetic BD are professional, easy to work with and have worked tirelessly to arrange meeting opportunities for our team to show what services our company has to offer.
We have been thoroughly impressed with the results that Magnetic BD have produced for us, ever since we started working with them. Friendly team who have all adapted to our rather niche industry – would highly recommend them to any business requiring support with their sales function.
Ebony and her team were great to deal with, proactive and provided us with a fantastic web site which really represents W2E-UK LTD as a growing business within the waste and energy sectors.
Ebony and her team work in such a way that they are a joined-up extension to our in-house sales function. Their approach in creating new leads is ultra-professional. Ebony knows her business, she loves marketing and, even more so, helping her clients win new business.
Our new site looks great and we are more than pleased with the layout. Magnetic BD also refreshed our existing logo. I would highly recommend Magnetic BD and will continue to work with them for many years to come.
“MagneticBD are a pleasure to work with and have produced consistent results for us over the past couple of years. A great asset to any company that requires professional assistance in business development. Would happily recommend.”
Global Relationships
If you are an overseas business looking to forge business relationships in the UK, we are well placed to connect you. We can advise you on the pitfalls to avoid and work with you to efficiently identify ideal partners to do business with.
We are also able to assist in making introductions and beginning initial conversations; arranging meetings and in some instances we can even assist with negotiations.
Magnetic Graphic Design Services
