About Magnetic Business Development
Our Story
Magnetic Business Development was founded on a simple observation.
In complex, high-value and regulated sectors, progress is rarely driven by volume. It is driven by trust, credibility and the right conversations with the right people.
Too often, business development is treated as a numbers exercise. Activity is prioritised over quality, outreach is disconnected from strategy, and relationships are reduced to transactions. The result is inconsistent pipeline, missed opportunities and a disconnect between how organisations operate and how they are perceived.
With a first-class honours degree in Marketing Communications and over 25 years’ experience in strategic marketing, business development and stakeholder engagement, our founder, Ebony Varney, had seen first-hand the difference the right conversations can make. Not just in generating commercial opportunities, but in enabling meaningful, purpose-led initiatives that require alignment across multiple stakeholders.
Magnetic Business Development was created to offer a more considered, structured and relationship-led approach.
We combine strategic thinking with a professional UK-based outreach team to open and develop conversations with senior decision-makers and key stakeholders. Conversations grounded in clarity, credibility and genuine commercial or purpose-led intent.
Our work is particularly effective in technical, professional and regulated sectors, where trust is earned, decisions are considered, and the quality of relationships directly influences outcomes.
Today, we act as a strategic growth partner to our clients, building predictable pipeline, strengthening market positioning and creating the relationships that underpin long-term commercial success and meaningful, purpose-led outcomes.
My ‘Story’
I wanted to share a little of my story, so you can understand what drives me and why I created Magnetic BD.
In my twenties, a client offered me a sales role at a London marketing agency. I said I wasn’t keen on cold calling – he said it wasn’t phone-based… it was! But once I got started, I realised that when done well, it’s an art – about building trust, creating connection, and opening doors to meaningful business relationships.
That determination to master whatever I do comes from wanting to make my parents, especially my Dad proud. He built and sold his own business, and I’ve inherited that same drive. From my first pub job at 13 to earning a First-Class Honours degree in Marketing Communications, I’ve always given my all.
Over time, I’ve learnt that growth isn’t just about numbers — it’s about helping others, building real relationships, and aligning purpose with progress. That’s the ethos behind Magnetic BD.
Be brave. Keep learning. Take pride in the work you do. Surround yourself with people who lift you up, and always help others rise with you.
Ebony x
Who We Are
Highly experienced, charismatic ‘communicators’, capable of reaching key decision makers and forging positive business relationships. Consistently securing meetings with high-profile organisations, our team are accustomed to dealing with senior stakeholders and key decision makers.
Who We Are Not
An inarticulate overseas call centre; churning out high-volume, and incomprehensible dialogue in the hope of winning customers.
Join Our Team:
We are always looking to add talented members to our team so if you feel you can add value to our business, feel free to get in touch on 01323 345000 or email info@magneticbd.co.uk
PROSPECTING
At the heart of our business is our B2B prospecting and lead generation service. We strategically, intelligently and professionally connect people and businesses, making introductions and securing on-target meetings utilising proven telephone and email techniques.
OUTSOURCE
To directly employ a high-calibre Business Development person who can achieve comparable results involves considerable investment in salary, benefits, company vehicle, commissions, paid holidays and sick days; as well as other hidden costs. Outsourcing your sales and marketing functions provides a flexible solution that requires no management, so you can focus on other areas of your business.
SUCCESS
A fresh voice combined with clear targeting and effective marketing communications strategies ensure that leads generated are of an exceptionally high standard and that on-target meetings are consistently secured with key, senior decision makers. We are comfortable securing meetings with blue chip brands and high profile organisations but are equally happy to cultivate less well-known prospects.
“At ICM Debt Recovery we work hard to provide an excellent and transparent service to our clients. We were looking for a company that would listen to our needs and aspirations and to assist in getting across our message to clients both old and new. Ebony Varney and her team at Magnetic Business Development more than delivered. They are highly professional and a pleasure to work with, often going above and beyond to make sure we got our message across. They have helped us to totally re-brand and develop our website, introducing forward thinking ideas for our services. They are clearly experts in their field and would be a highly valued organisation to have working with you. ICM won’t hesitate to recommend Ebony and Magnetic Business Development to any of my network of business contacts.”