Magnetic Business Development is a UK-based technology-enabled strategic business development company, established in 2005 to help B2B organisations identify opportunities, develop relationships and achieve sustainable commercial growth.
We believe successful business development isn’t driven by activity alone. In complex, high-value and relationship-led markets, it comes from understanding where the opportunity lies, identifying the right people and creating credible conversations that have a genuine reason to progress.
For more than 20 years, Magnetic BD has combined strategic thinking with professional human engagement. Today, technology, data and sales intelligence enable us to identify and prioritise opportunities more intelligently, while our experienced UK-based team turns that intelligence into conversations, relationships and qualified commercial opportunities.
Our work is particularly effective in technical, professional and regulated B2B markets, where decisions are considered, trust matters and the quality of relationships can directly influence outcomes.
Technology enables smarter strategic business development. People create the relationships that turn opportunity into business.
My Story
I didn’t actually set out to build a career in business development.
In my twenties, a client offered me a sales role at a London marketing agency. I told him I wasn’t keen on cold calling. He assured me it wasn’t phone-based… it was!
But once I started, I realised that when business development is done well, it’s an art. It’s about understanding people, building trust, creating connection and opening doors to relationships that might otherwise never happen.
That determination to master what I do, combined with a First-Class Honours degree in Marketing Communications and more than 25 years’ experience in strategic marketing, business development and stakeholder engagement, ultimately led me to create Magnetic.
I believe growth isn’t simply about numbers. It’s about people, relationships, opportunity and helping others succeed.
Be brave. Keep learning. Take pride in what you do. Surround yourself with people who lift you up — and always help others rise with you.
Ebony x
Who We Are
An experienced UK-based team of business development professionals and confident communicators, combining commercial intelligence with professional human engagement to create credible conversations, qualified meetings and relationships with senior decision-makers.
Who We Are Not
A high-volume call centre focused on activity for activity’s sake. We believe intelligent targeting, credible conversations and quality opportunities create greater commercial value than simply making more calls.
Join Our Team:
We are always looking to add talented members to our team so if you feel you can add value to our business, feel free to get in touch on 01323 345000 or email info@magneticbd.co.uk
STRATEGY
We take time to understand your market, proposition and commercial objectives, identifying where the strongest opportunities exist and who you need to engage to create meaningful growth.
TECHNOLOGY
Data, sales intelligence and technology enable us to identify, research and prioritise the organisations, opportunities and decision-makers most worth engaging.
PEOPLE
Our experienced UK-based team turns intelligence into action, creating credible conversations, qualified meetings and valuable commercial relationships.
