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Magnetic BD: Established in 2005 by Managing Director, Ebony Varney. Ebony has a proven track record of success and is experienced in targeting and cultivating global, national and multi-site companies, having represented companies from a range of industry sectors including Construction, IT, Finance, Telecommunications, Charities, Publishing, Insurance, Travel and Marketing and Advertising; even supporting the International Monetary Fund (IMF) in Switzerland, helping them to secure high profile blue chip consumer brand relationships for their ‘Red’ Aids awareness initiative. Ebony holds a First Class Honours Marketing Communications Degree obtained from The University of Greenwich, London and with a unique combination of ‘a lifetime’ in sales and a comprehensive understanding of marketing and the power of intelligent marketing communications, Ebony is ideally placed to lead our team.

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Who We Are Highly experienced, charismatic ‘communicators’, capable of reaching key decision makers and forging positive business relationships. Consistently securing meetings with high-profile organisations, our team are accustomed to dealing with senior stakeholders and key decision makers. Who We Are Not An inarticulate overseas call centre; churning out high-volume, and incomprehensible dialogue in the hope of winning customers. Join Our Team: We are always looking to add talented members to our team so if you feel you can add value to our business, feel free to get in touch on 01323 345000 or email

Ebony Varney


At the heart of our business is our B2B prospecting and lead generation service. We strategically, intelligently and professionally connect businesses and secure on-target meetings utilising proven telephone and email techniques. We also design professional, fully optimised (SEO), mobile friendly websites and create effective sales and marketing communications material.

Ebony Varney


To directly employ a high-calibre BDM or Designer who can achieve comparable results involves considerable investment in salary, benefits, company vehicle, commissions, paid holidays and sick days; as well as other hidden costs. Outsourcing your sales and marketing functions provides a flexible solution that requires no management, so you can focus on looking after your business.

Ebony Varney


A fresh voice combined with clear targeting and effective marketing communications strategies ensure that leads generated are of an exceptionally high standard and that on-target meetings are consistently secured with key, senior decision makers. We are comfortable securing meetings with blue chip brands and high profile organisations but are equally happy to cultivate less well-known prospects.

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“At ICM Debt Recovery we work hard to provide an excellent and transparent service to our clients. We were looking for a company that would listen to our needs and aspirations and to assist in getting across our message to clients both old and new. Ebony Varney and her team at Magnetic Business Development more than delivered. They are highly professional and a pleasure to work with, often going above and beyond to make sure we got our message across. They have helped us to totally re-brand and develop our website, introducing forward thinking ideas for our services. They are clearly experts in their field and would be a highly valued organisation to have working with you. ICM won’t hesitate to recommend Ebony and Magnetic Business Development to any of my network of business contacts.”

Andrew Brennan - ICM Manging Director