About Magnetic Business Development Ltd
We partner with ambitious businesses to drive measurable, sustainable growth. At Magnetic BD, we combine strategic insight, relationship-driven outreach and consultative sales to open doors, build pipelines and convert opportunities into long-term partnerships. Based in the UK, our team is passionate about creating meaningful connections and delivering results that matter.
About the Founder – Ebony Varney
With more than 25 years’ experience in business development, strategic marketing and stakeholder engagement, Ebony Varney founded Magnetic BD to help clients grow through intelligent, human-centred sales and marketing strategies. She holds a First-Class Honours degree in Marketing Communications and brings a rare blend of strategic vision, networking talent and commercial drive to every project.
As Founder of Magnetic Business Development, she helps ambitious businesses attract the right opportunities, build meaningful partnerships, and turn conversations into contracts. Alongside this, she serves as Head of Strategic Development and Stakeholder Relationships at the Fire Sector Confederation, where she works to strengthen collaboration between government, regulators, and industry leaders.
Internationally, Ebony has supported organisations from the USA, Dubai, India, Lebanon, and Switzerland, including the International Monetary Fund on its global AIDS awareness campaign.
Clients describe Ebony as strategic, grounded, highly professional, and relentlessly focused on results — someone who “sees what others don’t.” Whether supporting a founder to win their next client or driving collaboration across the fire safety sector, Ebony is at her best when helping to build something that truly matters.
My ‘Story’
I wanted to share a little of my story, so you can understand what drives me and why I created Magnetic BD.
In my twenties, a client offered me a sales role at a London marketing agency. I said I wasn’t keen on cold calling – he said it wasn’t phone-based… it was! But once I got started, I realised that when done well, it’s an art – about building trust, creating connection, and opening doors to meaningful business relationships.
That determination to master whatever I do comes from wanting to make my parents, especially my Dad proud. He built and sold his own business, and I’ve inherited that same drive. From my first pub job at 13 to earning a First-Class Honours degree in Marketing Communications, I’ve always given my all.
Over time, I’ve learnt that growth isn’t just about numbers — it’s about helping others, building real relationships, and aligning purpose with progress. That’s the ethos behind Magnetic BD.
Be brave. Keep learning. Take pride in the work you do. Surround yourself with people who lift you up, and always help others rise with you.
Ebony x
Who We Are Highly experienced, charismatic ‘communicators’, capable of reaching key decision makers and forging positive business relationships. Consistently securing meetings with high-profile organisations, our team are accustomed to dealing with senior stakeholders and key decision makers.
Who We Are Not An inarticulate overseas call centre; churning out high-volume, and incomprehensible dialogue in the hope of winning customers.
Join Our Team: We are always looking to add talented members to our team so if you feel you can add value to our business, feel free to get in touch on 01323 345000 or email info@magneticbd.co.uk
PROSPECTING
At the heart of our business is our B2B prospecting and lead generation service. We strategically, intelligently and professionally connect people and businesses, making introductions and securing on-target meetings utilising proven telephone and email techniques.
OUTSOURCE
To directly employ a high-calibre Business Development person who can achieve comparable results involves considerable investment in salary, benefits, company vehicle, commissions, paid holidays and sick days; as well as other hidden costs. Outsourcing your sales and marketing functions provides a flexible solution that requires no management, so you can focus on other areas of your business.
SUCCESS
A fresh voice combined with clear targeting and effective marketing communications strategies ensure that leads generated are of an exceptionally high standard and that on-target meetings are consistently secured with key, senior decision makers. We are comfortable securing meetings with blue chip brands and high profile organisations but are equally happy to cultivate less well-known prospects.
“At ICM Debt Recovery we work hard to provide an excellent and transparent service to our clients. We were looking for a company that would listen to our needs and aspirations and to assist in getting across our message to clients both old and new. Ebony Varney and her team at Magnetic Business Development more than delivered. They are highly professional and a pleasure to work with, often going above and beyond to make sure we got our message across. They have helped us to totally re-brand and develop our website, introducing forward thinking ideas for our services. They are clearly experts in their field and would be a highly valued organisation to have working with you. ICM won’t hesitate to recommend Ebony and Magnetic Business Development to any of my network of business contacts.”