Stop Comparing Apples With Bananas!

When you’re buying a car, most people know that the higher the spec and the more premium the model, the bigger the price tag. This is a given – right? You wouldn’t walk into a Lamborghini showroom with £10K in [...]

How to Identify Your Ideal Client Type

First lets start by defining what 'ideal client' actually means... An ideal client is someone whose need or problem is solved by your product, service or solution. More than that, an ideal client is someone who is profitable for your [...]

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